Out of the box packaging

Posted by on Jun 29, 2013 in Fun, Technology | No Comments

More air for the air max

As far as thinking outside the box then Scholz & Friends have nailed it with their original “shoe box” design.

Nike Packaging

Nike Packaging

Moving away from the well known orange box, there has always been initiatives for shoe design, and i’m glad to see that the box gets a look in as well. i think the packaging looks great and is super effective in regards to gaining attention but it does pose a few questions.

Creative but practical?

Creative but practical?

Is this practical for shipping? What happens if they pop? And the second thing that I thought after seeing this, How do you try them on?

All that aside, I love the concept.

(via Hypebeast)


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