Black Salt Restaurant

Client:

Black Salt Restaurant

Content:

Logo, Brand Identity, Uniforms, Menus, Signage.

Work:

When the client came to me originally, They had a raw text logo he made in word and said "we need something better." This was to be the re-branding of the restaurant. So we decided to launch it in style. We sat down and compiled a list of themes and feelings that the company needed to portray. There was always a need to focus on the "essence of good food and great company" motto, the concept was to use the "Black Salt" in signature dishes, cocktails and as a table salt along side white pepper. This meant that Black Salt was not just a name for the venue, it became a symbol, an icon, a foundation to build and create from. The resulting creation holds a versatile image which blends beautifully on menus, outside signage lights, frosted glass doors and staff uniforms, while still holding true to its original "good food" and "signature dish" concept.

Learn about the creative process behind this project, click here.

Black Salt

Black Salt

Black Salt Logo

Black Salt one colour logo reverse

Black Salt logo Printed

Black Salt logo Printed

Black Salt Menus

Colour scheme used to enhance areas of interior

Interior Details

Uniform to match the requested colour scheme and warm stone wall features

Uniform to match the requested colour scheme and warm stone wall features

Black Salt Wall Sign

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